The Relation between Facebook Use Pattern and Demographic Factors

Facebook is transforming lives. Millions of people are using Facebook from the rural areas recently. A report published by Indian Market Research Bureau (IMRB) revealed social media penetration in rural India doubled in the year 2014. Moreover, 84% of the internet users in India use internet primarily to access social media sites such as Facebook.

The neighboring country Bangladesh has similar explosive growth. Facebook serves people differently depending on their sociocultural background. Age, gender, marital status and occupations are important factors that determine Facebook use pattern and the impact. However, their role in shaping up usage pattern is inconclusive. This study provides data regarding the pattern of Facebook use in Bangladesh and explores the relation between Facebook use pattern and demographic factors. Most of the earlier studies reported that females were more interested in Facebook use.   Read more>>>>>>>>>>>>>>>